In today's digital-driven real estate market, the quality and selection of listing photos play a pivotal role in attracting potential buyers. As the owner of Bell Real Estate Photography, I aim to provide you with a diverse array of images to ensure every aspect of a property is captured. However, it's essential to curate these images thoughtfully when presenting them online.
The Power of Quality Over Quantity
While I may deliver up to 60 images for a property, displaying all of them in a listing can overwhelm potential buyers. Research indicates that the optimal number of photos for an average-sized home is around 30. This amount offers a comprehensive view without inundating viewers.
Zillow's research further supports this, finding that homes with 22-27 photos sell faster. Listings with fewer than nine photos are 20 times less likely to sell within 60 days compared to those with 22-27 images. Interestingly, homes with more than 28 photos tend to sell slower, suggesting that too many images can be counterproductive.
Strategic Photo Selection
When selecting photos for your online listing, consider the following:
Highlight Key Areas: Focus on main living spaces, the kitchen, master bedrooms, and any unique features that set the property apart.
Showcase Amenities: If the property boasts special amenities like a home theater, gym, or expansive backyard, include these to add value.
Maintain Curiosity: Avoid revealing every detail. Excluding minor spaces like closets or small utility rooms can entice potential buyers to visit in person, maintaining an element of discovery.
The Impact of Professional Photography
High-quality images significantly influence a property's market performance. Homes with professional photos receive up to 61% more views and sell 32% faster than those with standard or low-quality images.
Tailoring Photo Count to Property Size
Adjust the number of photos based on the property's size:
Up to 2,000 sq. ft.: 10-15 photos may suffice, focusing on essential areas.
3,000 to 4,000 sq. ft.: Consider 25-35 photos to capture additional spaces and features.
5,000 sq. ft. and above: Larger homes may require 40-50 photos, especially if they include unique amenities.
In real estate marketing, a well-curated selection of high-quality photos is more effective than an exhaustive collection. By thoughtfully choosing the images that best represent a property's strengths, you can attract potential buyers and encourage them to experience the home in person. Remember, the goal is to captivate interest online and drive foot traffic to your listings.
By implementing these strategies, you can enhance your listings' appeal and increase the likelihood of a successful sale.
